Social media meet investor relations
Investors are increasingly turning to the social web for conversation and information. Financial news and information travels on the social web worldwide, around the clock in real-time. It influences investor behavior even before the company’s message reaches traditional disclosure channels.
In this lightning-fast social web environment, companies need new tools. Companies need a strong voice in the online conversations about their company, products, services and brands. Businesses must have reliable ways to quickly get accurate and authoritative information to the market and then be able to measure its effectiveness.
Traditional IR solutions are ill-equipped to handle the new realities created by the real-time social web. Typically, many IR teams’ experience with the social web is one of frustration. They see only irrelevant chatter and noise, consumer-grade tools, unproven ROI and barriers that make it a challenge to disseminate information, participate in conversations and track information on communication and social media platforms. Quite often companies are forced to sit on the sidelines of social media and social corporate communications.
GOBOSH has the supporting infrastructure- the people, the processes and technology in place to support your in-house IR team and deliver your company strategic and value added Social IR programs.
Every day more and more global senior level Investor Relations professionals are using social media for IR communications. Call us today to further learn how social media adds value to the foundation of your investor relations programs.