It all began in 1998 ....
Caroline Keddy with an Internet technology background and the emerging forces of globalization and the Internet, foresaw the integration of traditional business disciplines with social media marketing as a new integral and critical part of an organization’s business strategy. Caroline possessed both a keen intuition of the disruptive potential of the Internet and an unwavering confidence that by applying her holistic understanding of cross-channel marketing and sales, she could yield sustainable and substantial ROI for any company or brand seeking to expand on the web.
It all begin for Caroline in the late 1990’s when she was recruited to the Silicon Valley and she participated the days of the Wild Wild West of the ‘dot com’ start ups, lunch time beach volleyball games and the feverish pace of the world wide web.
In California, Caroline successfully built and managed the North America channel from infancy, for a Nasdaq listed emerging technology start-up delivering web-based enterprise software solutions (aka cloud computing). Years of the combined experience of driving emerging Internet technology into the market and living in the Silicon Valley armed Caroline with a dissatisfaction for the status quo; she hedged her bets, left a comfortable technology career and started an Internet consulting agency.
Over a decade later and with several self-correcting phases of the industry, Caroline is sought out to consult businesses on this new social methodology and delivers highly effective and innovative social marketing, social IR, PR and corporate communications solutions to public and private companies in range of industry sectors.
Caroline has lived and worked in Mexico City, Mexico; Santa Cruz,California; Toronto and Vancouver Canada. Caroline Keddy is Founder and President of Seascape Consulting Inc. (www.GO-BOSH.com), a social business consultancy based in Vancouver, B.C., Canada. Caroline can be reached at: CKeddy@GO-BOSH.com